About us

SINCE 2002

” More than just doll…”

SOOM is a ball jointed doll company with the creative, technical and manufacturing capabilities to create a new generation of custom dolls and other related products.  SOOM‘s objective is to combine proprietary technology and world-class creative talent to develop ball jointed dolls with memorable emotion that appeal to doll lovers around the world.


Our Brands


Our Intellectual Property

SOOM holds extensive intellectual property rights to our works in the field of ball jointed dolls.
Our intellectual property rights represent our effort to constantly innovating and reinventing dolls to make them better